The next digital frontier The stakes are high in the market for electronic devices, but the opportunity is massive.
Consider: Intel sold its 1 billionth x86 chip in 2003. Its closest rival, AMD, broke the 500 million mark just this year. ARM, on the other hand, expects to ship 2.8 billion processors in 2009 alone -- or around 90 chips per second. That's in addition to the more than 10 billion ARM processors already powering devices today.
Pick up any mobile phone and there's a 95 percent chance it contains at least one ARM processor. If the phone was manufactured in the past five years, make that 100 percent; that goes for standard handsets as well as smartphones.
The same is true for portable media players. Whether the label says Archos, iRiver, or Sony, inside it's ARM.